ABOUT APOEMA
From the alchemy of extracts, essences, and natural ingredients was born Apoema, a Brazilian brand of artisanal ecological cosmetics, which promotes self-care and self-esteem consciously, respecting the body, the planet, and the environment.
Our products are natural, toxin-free, vegan, and cruelty-free, with Brazilian textures and fragrances, ensuring a unique beauty experience for the world.
They are products for the body, face, and hair, produced manually and artisanally from start to finish, consistent with our values: using the best of nature, producing less waste, and making the beauty routine more minimalist, thus contributing to a better future for our children.
OUR NAME
A name of Tupi-Guarani indigenous origin that means "the one who goes further" or "the one who sees further." Expanding the field of vision means gaining more knowledge, being wiser: seeing beyond what is visible, visualizing the future, doing more than necessary, and seeing new possibilities.
OUR FOUNDER
Hello! I’m Heloisa Pamplona, a Brazilian expatriated in Denmark. I’m a natural body care product maker and the founder of Apoema Care!
I have always loved extracts, oils, herbal medicines, and especially making soap because it reminds me of my maternal grandmother. I am passionate about gastronomy, and Apoema is a blend of everything I love most, aiming for a better future and a better planet for my children.
Everything was envisioned by me, from the blends, the paper supplier, the packaging, and all the details that you see and don't see in the brand.
I hope you enjoy following and sharing the experiences of Apoema with me!
WHAT WE BELIEVE
Sensory experiences and unique fragrances
We offer a true sensory journey through the touch, textures, and fragrances of our products. We combine beauty and consciousness, encouraging new beauty choices with bar products and greener packaging.
Respect for nature and the planet
Our products are free from parabens, artificial colors, and preservatives, use less water in their composition, and are more efficient than conventional liquid products. Our aim is to preserve the environment and human development, contributing to society and the future of humanity.
Kindness to the body and the unique beauty of each person
Beauty is for everyone, and so are our products! Through our products, we provide a pleasurable experience, a moment of reconnection with oneself, giving attention to the present moment and the unique beauty of each person.
Less plastic without compromising the experience
We strive to use minimal packaging and alternatives to plastic without compromising quality. In this way, we also raise our customers' awareness of waste production in daily life, encouraging them to seek alternatives in other areas of consumption.
We work to bring more beauty to the world while respecting the body, the planet and the environment.